Five specialist AI workspaces: visual, content/translation, nutrition, WhatsApp and Otto. The visual workspace elevates the scene while aiming to preserve product identity; the content workspace writes in your brand voice; the nutrition workspace analyses calories, macros and allergens. Every result remains editable and is published with operator approval.
QrMenum's AI assistant makes your menu professional on three fronts. It is designed to preserve product identity: it refines the scene, adapts the language to your brand and turns data into suggestions. Every result stays editable, and approval is yours.
A menu full of professional visuals, written in fluent language, multilingual — every operator wants this. On both the visual and text side, the industry has offered three options. All three demand a price: some from money, some from time, some from the brand itself.
No photos, one-line descriptions, Google-translated languages. Production cost, the friction of editing every item in the panel — that's why most operators settle for this. A dish that could have been a bestseller never gets ordered, because the customer can't picture it or understand what's in it.
An agency shoots photos, a gastronomy writer crafts the menu copy, a translator handles 37 languages. The highest quality — but a single round costs several times our AI Assistant's annual fee. New season? New dish? Start over.
Many QR menu platforms market this as "the big innovation." AI produces alluring, glossy food images; product descriptions fill with showy adjectives. Ingredients that aren't on the plate appear in the picture; promises not kept by the kitchen end up in the copy — what the guest expects and what arrives don't match.
Customers may push back over even a different plate. "This is not what I ordered" — a fair complaint.
It brings a professional agency approach into a fast, reviewable workflow. Take what's real, make it professional, never mislead. In both the visual and content workspaces, every suggestion stays editable and the final decision is yours:
Your kitchen's agency.
Your brand's editor.
New dish ready? Before sending it to the table, take one phone photo. Lighting and background don't matter.
Drag and drop onto the product card. AI analyzes the image.
Dish stays the same. Plate stays the same. Only the scene suggestion: lighting, surface and atmosphere. Ready for review in a short time.
Dish name + (optional) ingredient list. Even with the field blank, AI infers from the dish name.
AI suggests, you approve. Don't like the tone? Tweak it with a few words.
Allergens, dietary tags, calorie estimate auto-extracted. One click spreads it to 37 languages. Ready for review in a short time.
Type it, send it. AI prepares the visual, writes the copy, calculates the nutrition — each as easy as a message. These three are the creative, content-producing side of the five AIs on your team; the operational WhatsApp Operator and Otto, inside the panel, follow in the sections below.
More than translation and descriptions. Writes in your brand voice, decodes the kitchen, reads the numbers. An annual subscription that works like a teammate — day and night.
Analyzes your dishes. With your guidance — or just from the dish name — it produces brand-specific, accurate, attention-grabbing descriptions. Don't like the tone? Tweak it with a few words.
Gluten, lactose, vegan, vegetarian, halal — auto-extracted from dish name and ingredients. AI suggests, you approve. No risk of mislabeling.
With ingredient details, a close estimate; without them, an estimate from the dish name. Manual override is always yours. Customers see an approximate value on the menu.
Döner stays döner. Pide isn't paraphrased. A motor sensitive to restaurant terminology — one click spreads your menu to 37 languages.
What's selling at which hour? Which category isn't deepening? AI reads the data, makes recommendations. "Tuesday 2 PM is quiet; shall we set up a 'Quick Lunch' salad + drink campaign?"
Add a dish to the menu at night, and by morning the brief is ready in your panel: descriptions, allergens, translations, suggestion cards. A trained teammate — uninterrupted.
Your brand grows with every plate. Customers say "exactly what arrived"; never "is this what I ordered?"
Expectation = reality. No disappointment, no payment disputes, no "this is not what I ordered" on social media.
An annual subscription supports ongoing production throughout the year. Reuse it for new products instead of being limited to a single agency shoot.
Visual Assistant refines the scene. Content Assistant writes in your brand voice. Nutrition Assistant analyses the dish — suggesting calories, fat, carbs, protein, allergens and diet tags with confidence levels.
Our advanced algorithms analyse the product description, category and (if present) the recipe content to calculate these values. It's an AI estimate — the final word always stays in the kitchen. Real AI, real food, no fakery.
The fourth expert on your team, after Visual, Content & Translation and Nutrition. Manage your menu from WhatsApp too — write a natural sentence; the assistant shows a preview first and applies it once you approve.
WhatsApp Assistant is a natural part of the AI Assistant add-on. Visual, Content & Translation, Nutrition, WhatsApp Operator and Aura, who talks to your guests, come in one add-on — no separate purchase. Otto, inside the panel, is in every plan.
So far, five expert AIs have been working on your team. Aura works for your guest — it knows your menu, talks in natural language and recommends by mood. Every suggestion comes only from your menu; not a single off-menu item is ever recommended.
Not needed for a casual reader — but for the curious and technical decision-makers, every detail is open. Expand the panels below.
It brings a professional food photographer's scene approach to your menu: from a phone photo, it proposes a professional frame with considered lighting, atmosphere, background and composition. The visual workspace is designed to preserve product identity; every result remains editable and is published only with your approval.
Studio quality · subject-preserving
Think of a professional food photographer refining the scene around your dish. The AI Assistant proposes surface, angle, lighting, focus and atmosphere while aiming to preserve product identity. You compare the result and approve what is published.
Studio quality · refined presentation
The drink's color, type, glass shape, garnish components stay intact. What changes: the studio backdrop, dramatic lighting, and the cleanliness of glass reflections — the frame a premium bar photographer would deliver in a single shot, produced by AI in seconds.
Studio design
Category covers ("Breakfast", "Desserts") can be generated from scratch. Since they don't promise a specific product, the design is free — it captures the group's atmosphere and clarifies the brand's aesthetic.
The system knows what your product is. We've defined a separate photography lens for each dish type — a 3/4 hero angle for main courses, a soft top-down for desserts, a faint steam wisp for coffee. The right preset comes pre-loaded.
The AI reads your category and pre-selects the right style. Composition adjusts automatically based on dish type. You don't think — you just confirm.
Don't love the result? Type "soften the shadow, warmer tone" — the AI fine-tunes the existing output. Not from scratch — an evolutionary refinement.
The style you choose is remembered. Your menu's aesthetic keeps its visual coherence — each product isn't a separate world, it carries your brand's whole spirit.
After enhancement, you see before/after side by side in the panel. Drag the bar to inspect the difference. Until you save, the original stays put.
Seven years in the industry have taught us this: customers expect the dish they saw in the visual. If it doesn't match — arguments at the table, chargebacks at the till, complaints on social media, and erosion of brand trust.
That's why we don't tell the AI to "make the dish prettier". We tell it to "just refine the lighting and the background". Your photo stays as honest as the dish on the plate.
With drinks, the boundary widens — foam patterns aren't part of the product, they're the randomness of the moment of service. A bartender would make 10 different foams across 10 attempts at the same cocktail. Fixing that isn't deception — it's studio photography itself.
On category covers, the design is free because they don't promise a single product — they capture the group's atmosphere, a symbolic representation everyone understands.
A second premium visual engine (text-to-image) is also in play for category covers.
Lightweight + heavyweight modes are selected per request — short tasks finish faster and cheaper.
Want to see the Visual Assistant inside the real panel? The demo opens in seconds.
The AI Assistant fills in your menu effortlessly: writes product descriptions, translates into 37 languages, runs allergen and calorie analysis, suggests menu engineering improvements. It doesn't just save you time — it lifts your menu quality to a professional level.
