/* =====================================================================
 * QrMenum — Zincir Programı (/zincir-programi)
 * Dark hero + premium map constellation + brand-aligned
 * ===================================================================== */

/* ------------------------------------------------------------
 * §1 HERO — harita + noktalar
 * ------------------------------------------------------------ */
.chain-hero {
  position: relative;
  min-height: clamp(560px, 88vh, 820px);
  display: flex;
  align-items: center;
  padding: clamp(4rem, 8vw, 6rem) 0 clamp(3rem, 6vw, 5rem);
  background: var(--bg-0, #070709);
  color: #fff;
  overflow: hidden;
  isolation: isolate;
}
.chain-hero__bg {
  position: absolute;
  inset: 0;
  z-index: -1;
  pointer-events: none;
}
.chain-hero__mesh {
  position: absolute;
  border-radius: 50%;
  filter: blur(90px);
  opacity: 0.7;
}
.chain-hero__mesh--m {
  width: 55vw;
  height: 55vw;
  top: -10%;
  left: -10%;
  background: radial-gradient(circle, rgba(230, 22, 115, 0.35), transparent 65%);
}
.chain-hero__mesh--i {
  width: 45vw;
  height: 45vw;
  bottom: -15%;
  right: -10%;
  background: radial-gradient(circle, rgba(99, 102, 241, 0.28), transparent 65%);
}

.chain-hero__grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(2rem, 4vw, 4rem);
  align-items: center;
}
@media (max-width: 960px) {
  .chain-hero__grid { grid-template-columns: 1fr; gap: 2.5rem; }
}

.chain-hero__eyebrow {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #ff5aa0;
  padding: 6px 14px;
  border-radius: 999px;
  background: rgba(230, 22, 115, 0.1);
  border: 1px solid rgba(230, 22, 115, 0.25);
  margin-bottom: 1.5rem;
}

.chain-hero__title {
  font-family: var(--ff-display, 'Inter Tight', Inter, sans-serif);
  font-size: clamp(2.25rem, 5vw + 0.5rem, 4.25rem);
  font-weight: 700;
  line-height: 1.05;
  letter-spacing: -0.035em;
  margin: 0 0 1.25rem;
  color: #fff;
}
.chain-hero__accent {
  background: linear-gradient(135deg, #ff5aa0 0%, #e61673 45%, #a855f7 100%);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
}

.chain-hero__sub {
  font-size: clamp(1rem, 1.2vw + 0.4rem, 1.15rem);
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.72);
  margin: 0 0 2rem;
  max-width: 46ch;
}
.chain-hero__sub strong {
  color: #fff;
  font-weight: 600;
}

.chain-hero__ctas {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
  align-items: center;
}

.chain-hero__cta {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 14px 24px;
  border-radius: 999px;
  font-family: var(--ff-display, inherit);
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: -0.005em;
  text-decoration: none;
  transition: transform 0.3s cubic-bezier(0.16, 1, 0.3, 1),
              box-shadow 0.3s ease,
              background 0.3s ease,
              border-color 0.3s ease;
  white-space: nowrap;
}
.chain-hero__cta svg {
  width: 18px;
  height: 18px;
  flex-shrink: 0;
}
.chain-hero__cta--primary {
  background: linear-gradient(135deg, #e61673 0%, #a855f7 100%);
  color: #fff;
  box-shadow: 0 10px 30px rgba(230, 22, 115, 0.35);
}
.chain-hero__cta--primary:hover,
.chain-hero__cta--primary:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 16px 40px rgba(230, 22, 115, 0.5);
}
.chain-hero__cta--ghost {
  background: rgba(255, 255, 255, 0.04);
  color: rgba(255, 255, 255, 0.9);
  border: 1px solid rgba(255, 255, 255, 0.12);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
}
.chain-hero__cta--ghost:hover,
.chain-hero__cta--ghost:focus-visible {
  background: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.22);
  color: #fff;
  transform: translateY(-2px);
}

/* Harita SVG konteyner */
.chain-hero__map {
  position: relative;
  width: 100%;
  aspect-ratio: 800 / 400;
}
.chain-hero__map svg {
  width: 100%;
  height: 100%;
  display: block;
  filter: drop-shadow(0 20px 40px rgba(230, 22, 115, 0.15));
}
@media (max-width: 960px) {
  .chain-hero__map { max-width: 620px; margin: 0 auto; }
}

/* prefers-reduced-motion */
@media (prefers-reduced-motion: reduce) {
  .chain-hero__map svg animate { display: none; }
  .chain-hero__cta:hover { transform: none; }
}

/* ------------------------------------------------------------
 * ORTAK SECTION HEAD
 * ------------------------------------------------------------ */
.chain-section-head {
  max-width: 720px;
  margin: 0 0 clamp(2.5rem, 5vw, 3.5rem);
}
.chain-section-head--center {
  margin-left: auto;
  margin-right: auto;
  text-align: center;
}
.chain-section-head__eyebrow {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--brand-magenta-deep, #c4145f);
  margin-bottom: 0.75rem;
}
.chain-section-head__title {
  font-family: var(--ff-display, inherit);
  font-size: clamp(1.75rem, 3vw + 0.5rem, 2.75rem);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -0.025em;
  color: var(--ink-d-100, #0f0f17);
  margin: 0 0 0.75rem;
}
.chain-section-head__sub {
  font-size: 1rem;
  line-height: 1.65;
  color: var(--ink-d-65, #4a4a55);
  margin: 0;
}

/* ------------------------------------------------------------
 * §2 EMPATHY
 * ------------------------------------------------------------ */
.chain-empathy {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: #fff;
}
.chain-empathy__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(1rem, 2vw, 1.5rem);
}
@media (max-width: 860px) { .chain-empathy__grid { grid-template-columns: 1fr; } }
.chain-empathy__cell {
  position: relative;
  padding: 2rem 1.75rem 1.75rem;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.02), rgba(99, 102, 241, 0.02));
  border-radius: 18px;
  box-shadow: inset 0 0 0 1px rgba(0, 0, 0, 0.05);
  transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1), box-shadow 0.4s ease;
}
.chain-empathy__cell:hover {
  transform: translateY(-3px);
  box-shadow: inset 0 0 0 1px rgba(230, 22, 115, 0.15), 0 12px 32px rgba(230, 22, 115, 0.06);
}
.chain-empathy__num {
  display: inline-block;
  font-family: var(--ff-display, inherit);
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  color: var(--brand-magenta-deep, #c4145f);
  padding: 4px 10px;
  border-radius: 999px;
  background: rgba(230, 22, 115, 0.08);
  margin-bottom: 1rem;
}
.chain-empathy__title {
  font-family: var(--ff-display, inherit);
  font-size: 1.15rem;
  font-weight: 700;
  letter-spacing: -0.015em;
  color: var(--ink-d-90, #0f0f17);
  line-height: 1.35;
  margin: 0 0 0.625rem;
}
.chain-empathy__desc {
  font-size: 0.925rem;
  line-height: 1.6;
  color: var(--ink-d-65, #4a4a55);
  margin: 0;
}

/* ------------------------------------------------------------
 * §3 ÜÇ KATMAN VAAT
 * ------------------------------------------------------------ */
.chain-pillars {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: linear-gradient(180deg, #fff 0%, rgba(230, 22, 115, 0.02) 100%);
}
.chain-pillars__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(1.25rem, 2.5vw, 2rem);
  max-width: 1180px;
  margin: 0 auto;
}
@media (max-width: 900px) { .chain-pillars__grid { grid-template-columns: 1fr; } }
.chain-pillar {
  padding: 2rem 1.75rem;
  background: #fff;
  border-radius: 20px;
  box-shadow: 0 12px 40px rgba(0, 0, 0, 0.04), inset 0 0 0 1px rgba(0, 0, 0, 0.04);
  transition: transform 0.4s cubic-bezier(0.16, 1, 0.3, 1), box-shadow 0.4s ease;
}
.chain-pillar:hover {
  transform: translateY(-4px);
  box-shadow: 0 24px 60px rgba(230, 22, 115, 0.1), inset 0 0 0 1px rgba(230, 22, 115, 0.15);
}
.chain-pillar__icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 52px;
  height: 52px;
  border-radius: 14px;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.12), rgba(99, 102, 241, 0.10));
  color: var(--brand-magenta-deep, #c4145f);
  margin-bottom: 1.25rem;
}
.chain-pillar__icon svg { width: 26px; height: 26px; }
.chain-pillar__step {
  display: inline-block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--brand-magenta-deep, #c4145f);
  margin-bottom: 0.375rem;
}
.chain-pillar__title {
  font-family: var(--ff-display, inherit);
  font-size: 1.375rem;
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.25;
  color: var(--ink-d-100, #0f0f17);
  margin: 0 0 0.75rem;
}
.chain-pillar__desc {
  font-size: 0.95rem;
  line-height: 1.65;
  color: var(--ink-d-65, #4a4a55);
  margin: 0;
}

/* ------------------------------------------------------------
 * §4 SİPARİŞ MODÜLÜ
 * ------------------------------------------------------------ */
.chain-order {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: #fff;
}
.chain-order__card {
  padding: clamp(1.75rem, 3vw, 2.5rem);
  background: linear-gradient(135deg, #16181f 0%, #0d0d12 100%);
  color: #fff;
  border-radius: 24px;
  box-shadow: 0 24px 80px rgba(0, 0, 0, 0.35);
  max-width: 1180px;
  margin: 0 auto;
}
.chain-order__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(1.25rem, 2.5vw, 2rem);
}
@media (max-width: 720px) { .chain-order__grid { grid-template-columns: 1fr; } }
.chain-order__cell {
  padding: 1.5rem 1.25rem;
  background: rgba(255, 255, 255, 0.03);
  border-radius: 14px;
  border: 1px solid rgba(255, 255, 255, 0.06);
}
.chain-order__icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  border-radius: 10px;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.15), rgba(99, 102, 241, 0.10));
  color: #ff5aa0;
  margin-bottom: 0.875rem;
}
.chain-order__icon--wa {
  background: linear-gradient(135deg, rgba(37, 211, 102, 0.2), rgba(37, 211, 102, 0.08));
  color: #4ade80;
}
.chain-order__icon svg { width: 20px; height: 20px; }
.chain-order__title {
  font-family: var(--ff-display, inherit);
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: #fff;
  margin: 0 0 0.5rem;
}
.chain-order__desc {
  font-size: 0.9rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.7);
  margin: 0;
}
.chain-order__desc strong { color: #fff; font-weight: 600; }
.chain-order__note {
  margin: 1.75rem 0 0;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(255, 255, 255, 0.08);
  font-size: 0.875rem;
  line-height: 1.6;
  color: rgba(255, 255, 255, 0.7);
  text-align: center;
}
.chain-order__note strong { color: #ff5aa0; font-weight: 600; }

/* ------------------------------------------------------------
 * §5 NASIL ÇALIŞIR
 * ------------------------------------------------------------ */
.chain-how {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: rgba(0, 0, 0, 0.015);
}
.chain-how__flow {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(1rem, 2vw, 1.5rem);
  position: relative;
}
@media (max-width: 900px) { .chain-how__flow { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .chain-how__flow { grid-template-columns: 1fr; } }
.chain-how__step {
  position: relative;
  padding: 1.75rem 1.25rem 1.5rem;
  background: #fff;
  border-radius: 16px;
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.04);
  text-align: left;
}
.chain-how__badge {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 52px;
  height: 52px;
  border-radius: 14px;
  background: linear-gradient(135deg, var(--brand-magenta, #e61673), var(--brand-indigo, #343c90));
  color: #fff;
  margin-bottom: 1rem;
  box-shadow: 0 8px 20px rgba(230, 22, 115, 0.25);
}
.chain-how__badge-num {
  position: absolute;
  top: -6px; right: -6px;
  width: 22px; height: 22px;
  border-radius: 50%;
  background: #fff;
  color: var(--brand-magenta-deep, #c4145f);
  font-size: 0.7rem;
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 2px 6px rgba(0, 0, 0, 0.15);
}
.chain-how__badge-icon svg { width: 22px; height: 22px; }
.chain-how__title {
  font-family: var(--ff-display, inherit);
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--ink-d-100, #0f0f17);
  margin: 0 0 0.5rem;
}
.chain-how__desc {
  font-size: 0.9rem;
  line-height: 1.55;
  color: var(--ink-d-65, #4a4a55);
  margin: 0;
}

/* ------------------------------------------------------------
 * §6 ŞUBE YETKİ MODELİ
 * ------------------------------------------------------------ */
.chain-roles {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: #fff;
}
.chain-roles__ladder {
  display: flex;
  align-items: stretch;
  gap: 0.5rem;
  overflow-x: auto;
  padding-bottom: 0.5rem;
  scroll-snap-type: x mandatory;
}
@media (min-width: 1080px) {
  .chain-roles__ladder { overflow: visible; justify-content: center; }
}
.chain-role {
  flex: 0 0 clamp(200px, 22vw, 240px);
  padding: 1.5rem 1.25rem;
  background: #fff;
  border-radius: 16px;
  box-shadow: inset 0 0 0 1px rgba(0, 0, 0, 0.06);
  scroll-snap-align: start;
  transition: transform 0.3s cubic-bezier(0.16, 1, 0.3, 1);
}
.chain-role:hover { transform: translateY(-2px); }
.chain-role[data-tier="1"] { box-shadow: inset 0 0 0 1.5px rgba(230, 22, 115, 0.28); }
.chain-role__icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  border-radius: 10px;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.08), rgba(99, 102, 241, 0.08));
  color: var(--brand-magenta-deep, #c4145f);
  margin-bottom: 0.875rem;
}
.chain-role__icon svg { width: 20px; height: 20px; }
.chain-role__title {
  font-family: var(--ff-display, inherit);
  font-size: 1rem;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--ink-d-100, #0f0f17);
  margin: 0 0 0.5rem;
}
.chain-role__desc {
  font-size: 0.875rem;
  line-height: 1.55;
  color: var(--ink-d-65, #4a4a55);
  margin: 0;
}
.chain-role__arrow {
  flex: 0 0 24px;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--brand-magenta, #e61673);
  opacity: 0.5;
}
.chain-role__arrow svg { width: 20px; height: 20px; }

/* ------------------------------------------------------------
 * §7 CROSS-OUTLET DASHBOARD MOCKUP
 * ------------------------------------------------------------ */
.chain-dash {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: linear-gradient(180deg, rgba(230, 22, 115, 0.02) 0%, #fff 60%);
}
.chain-dash__mock {
  max-width: 1180px;
  margin: 0 auto;
  background: #0d0d12;
  border-radius: 20px;
  overflow: hidden;
  box-shadow: 0 40px 100px rgba(230, 22, 115, 0.15), inset 0 0 0 1px rgba(255, 255, 255, 0.05);
}
.chain-dash__topbar {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 12px 18px;
  background: #16181f;
  border-bottom: 1px solid rgba(255, 255, 255, 0.06);
}
.chain-dash__dot {
  width: 10px; height: 10px; border-radius: 50%;
}
.chain-dash__dot--r { background: #ff5f56; }
.chain-dash__dot--y { background: #ffbd2e; }
.chain-dash__dot--g { background: #27c93f; }
.chain-dash__urlbar {
  margin-left: 12px;
  font-family: 'SF Mono', Menlo, monospace;
  font-size: 0.72rem;
  color: rgba(255, 255, 255, 0.5);
  padding: 4px 12px;
  background: rgba(255, 255, 255, 0.04);
  border-radius: 6px;
}
.chain-dash__grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  grid-template-rows: auto auto;
  gap: 1rem;
  padding: 1.25rem;
}
@media (max-width: 900px) { .chain-dash__grid { grid-template-columns: 1fr; } }
.chain-dash__widget {
  padding: 1.25rem;
  background: rgba(255, 255, 255, 0.03);
  border-radius: 14px;
  border: 1px solid rgba(255, 255, 255, 0.05);
  color: #fff;
}
.chain-dash__widget--wide { grid-row: span 2; }
@media (max-width: 900px) { .chain-dash__widget--wide { grid-row: auto; } }
.chain-dash__widget-head {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 0.375rem;
}
.chain-dash__widget-head h4 {
  font-family: var(--ff-display, inherit);
  font-size: 0.95rem;
  font-weight: 700;
  color: #fff;
  margin: 0;
}
.chain-dash__widget-sub {
  font-size: 0.78rem;
  color: rgba(255, 255, 255, 0.55);
  margin: 0 0 1rem;
}
.chain-dash__badge {
  font-size: 0.65rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 3px 8px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.06);
  color: rgba(255, 255, 255, 0.7);
}
.chain-dash__badge--brand { background: rgba(230, 22, 115, 0.15); color: #ff5aa0; }

/* Bars */
.chain-dash__bars {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
}
.chain-dash__bar {
  display: grid;
  grid-template-columns: 140px 1fr 40px;
  align-items: center;
  gap: 10px;
  font-size: 0.78rem;
}
.chain-dash__bar-label { color: rgba(255, 255, 255, 0.75); }
.chain-dash__bar-track {
  height: 8px;
  background: rgba(255, 255, 255, 0.06);
  border-radius: 999px;
  overflow: hidden;
}
.chain-dash__bar-fill {
  display: block;
  height: 100%;
  border-radius: 999px;
  background: linear-gradient(90deg, var(--brand-magenta, #e61673), #ff5aa0);
}
.chain-dash__bar--bottom .chain-dash__bar-fill {
  background: linear-gradient(90deg, rgba(255, 255, 255, 0.2), rgba(255, 255, 255, 0.35));
}
.chain-dash__bar-val {
  color: #fff;
  font-weight: 700;
  text-align: right;
  font-variant-numeric: tabular-nums;
}
@media (max-width: 520px) {
  .chain-dash__bar { grid-template-columns: 100px 1fr 32px; font-size: 0.72rem; }
}

/* Heatmap */
.chain-dash__heat {
  display: flex;
  flex-direction: column;
  gap: 3px;
}
.chain-dash__heat-row {
  display: grid;
  grid-template-columns: 36px repeat(12, 1fr);
  gap: 3px;
  align-items: center;
}
.chain-dash__heat-label {
  font-size: 0.7rem;
  color: rgba(255, 255, 255, 0.5);
  font-weight: 600;
}
.chain-dash__heat-cell {
  height: 14px;
  border-radius: 3px;
  background: color-mix(in oklab, rgba(230, 22, 115, 1) calc(var(--i) * 1%), rgba(255, 255, 255, 0.04));
  transition: filter 0.2s ease;
}
.chain-dash__heat-cell:hover { filter: brightness(1.3); }

/* Products */
.chain-dash__products {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
}
.chain-dash__product {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 0.75rem;
  font-size: 0.82rem;
}
.chain-dash__product-name { color: rgba(255, 255, 255, 0.85); }
.chain-dash__product-grid { display: flex; gap: 4px; }
.chain-dash__product-cell {
  font-size: 0.6rem;
  font-weight: 700;
  padding: 3px 6px;
  border-radius: 5px;
  min-width: 34px;
  text-align: center;
}
.chain-dash__product-cell--star { background: rgba(230, 22, 115, 0.25); color: #ff9ac8; }
.chain-dash__product-cell--mid  { background: rgba(255, 255, 255, 0.08); color: rgba(255, 255, 255, 0.7); }
.chain-dash__product-cell--dead { background: rgba(255, 255, 255, 0.03); color: rgba(255, 255, 255, 0.35); }
.chain-dash__legend {
  display: flex;
  gap: 1rem;
  margin-top: 0.75rem;
  font-size: 0.7rem;
  color: rgba(255, 255, 255, 0.6);
}
.chain-dash__legend span { display: inline-flex; align-items: center; gap: 4px; }
.chain-dash__legend-dot {
  width: 8px; height: 8px; border-radius: 50%; display: inline-block;
}
.chain-dash__legend-dot--star { background: #ff9ac8; }
.chain-dash__legend-dot--mid  { background: rgba(255, 255, 255, 0.4); }
.chain-dash__legend-dot--dead { background: rgba(255, 255, 255, 0.15); }

/* Digest */
.chain-dash__widget--digest .chain-dash__digest {
  display: flex;
  flex-direction: column;
  gap: 0.625rem;
}
.chain-dash__digest-line {
  display: flex;
  justify-content: space-between;
  padding: 0.5rem 0;
  border-bottom: 1px dashed rgba(255, 255, 255, 0.08);
  font-size: 0.82rem;
  color: rgba(255, 255, 255, 0.75);
}
.chain-dash__digest-line:last-child { border-bottom: 0; }
.chain-dash__digest-line strong {
  color: #fff;
  font-family: var(--ff-display, inherit);
  font-variant-numeric: tabular-nums;
}
.chain-dash__digest-line--up strong { color: #4ade80; }

/* ------------------------------------------------------------
 * §8 PLATFORM YETENEKLERİ
 * ------------------------------------------------------------ */
.chain-caps {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: #fff;
}
.chain-caps__grid {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.875rem 2rem;
  max-width: 1080px;
}
@media (max-width: 720px) { .chain-caps__grid { grid-template-columns: 1fr; } }
.chain-caps__item {
  display: flex;
  align-items: flex-start;
  gap: 0.75rem;
  padding: 0.5rem 0;
  font-size: 0.95rem;
  line-height: 1.55;
  color: var(--ink-d-75, #2a2a35);
}
.chain-caps__check {
  flex-shrink: 0;
  width: 20px;
  height: 20px;
  padding: 3px;
  border-radius: 50%;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.12), rgba(99, 102, 241, 0.10));
  color: var(--brand-magenta-deep, #c4145f);
  margin-top: 2px;
}

/* ------------------------------------------------------------
 * §9 ALTYAPI GÜVENCE
 * ------------------------------------------------------------ */
.chain-infra {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: rgba(0, 0, 0, 0.015);
}
.chain-infra__vault {
  padding: clamp(1.75rem, 3vw, 2.5rem);
  background: linear-gradient(135deg, #16181f 0%, #0d0d12 100%);
  color: #fff;
  border-radius: 24px;
  max-width: 1180px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: clamp(1.25rem, 2.5vw, 2rem);
  box-shadow: 0 24px 80px rgba(0, 0, 0, 0.35);
}
@media (max-width: 720px) { .chain-infra__vault { grid-template-columns: 1fr; } }
.chain-infra__cell { display: flex; gap: 1rem; align-items: flex-start; }
.chain-infra__icon {
  flex-shrink: 0;
  width: 44px; height: 44px;
  border-radius: 12px;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.18), rgba(99, 102, 241, 0.12));
  color: #ff5aa0;
  display: inline-flex;
  align-items: center;
  justify-content: center;
}
.chain-infra__icon svg { width: 22px; height: 22px; }
.chain-infra__title {
  font-family: var(--ff-display, inherit);
  font-size: 1rem;
  font-weight: 700;
  color: #fff;
  margin: 0 0 0.375rem;
}
.chain-infra__desc {
  font-size: 0.875rem;
  line-height: 1.55;
  color: rgba(255, 255, 255, 0.68);
  margin: 0;
}

/* ------------------------------------------------------------
 * §10 MARKANIZA ÖZEL TASARIM
 * ------------------------------------------------------------ */
.chain-brand {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: #fff;
}
.chain-brand__advantages {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
  max-width: 1080px;
}
@media (max-width: 720px) { .chain-brand__advantages { grid-template-columns: 1fr; } }
.chain-brand__adv {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  padding: 1rem 1.25rem;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.04), rgba(99, 102, 241, 0.03));
  border-radius: 12px;
  font-size: 0.95rem;
  color: var(--ink-d-90, #0f0f17);
  font-weight: 500;
}
.chain-brand__adv svg {
  width: 18px; height: 18px;
  color: var(--brand-magenta, #e61673);
  flex-shrink: 0;
}

/* ------------------------------------------------------------
 * §11 REFERANSLAR ŞERİT — mütevazi, dikkat çekmeden
 * ------------------------------------------------------------ */
.chain-refs {
  padding: clamp(2.5rem, 5vw, 3.5rem) 0;
  background: #fff;
}
.chain-refs__head {
  text-align: center;
  max-width: 620px;
  margin: 0 auto clamp(1.25rem, 2.5vw, 1.75rem);
}
.chain-refs__eyebrow {
  display: inline-block;
  font-size: 0.65rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-d-45, #8a8a95);
  margin-bottom: 0.5rem;
}
.chain-refs__title {
  font-family: var(--ff-display, inherit);
  font-size: clamp(0.95rem, 1.4vw, 1.1rem);
  font-weight: 600;
  letter-spacing: -0.005em;
  line-height: 1.35;
  color: var(--ink-d-75, #2a2a35);
  margin: 0 0 0.375rem;
}
.chain-refs__lede {
  font-size: 0.82rem;
  line-height: 1.5;
  color: var(--ink-d-55, #6b6b78);
  margin: 0;
}
.chain-refs__strip {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  justify-content: center;
  max-width: 880px;
  margin: 0 auto;
  opacity: 0.85;
}
.chain-refs__chip {
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
  background: rgba(0, 0, 0, 0.02);
  border: 1px solid rgba(0, 0, 0, 0.06);
  font-size: 0.78rem;
  font-weight: 500;
  color: var(--ink-d-65, #4a4a55);
  transition: color 0.25s ease, border-color 0.25s ease, background 0.25s ease;
}
.chain-refs__chip:hover {
  color: var(--ink-d-90, #0f0f17);
  background: rgba(230, 22, 115, 0.04);
  border-color: rgba(230, 22, 115, 0.15);
}

/* ------------------------------------------------------------
 * §12 FAQ
 * ------------------------------------------------------------ */
.chain-faq {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: #fff;
}
.chain-faq__list {
  max-width: 780px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
}
.chain-faq__item {
  background: #fff;
  border-radius: 14px;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.04), inset 0 0 0 1px rgba(0, 0, 0, 0.06);
  transition: box-shadow 0.3s ease;
}
.chain-faq__item[open] {
  box-shadow: 0 8px 24px rgba(230, 22, 115, 0.08), inset 0 0 0 1px rgba(230, 22, 115, 0.2);
}
.chain-faq__q {
  cursor: pointer;
  padding: 1.25rem 1.5rem;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  font-family: var(--ff-display, inherit);
  font-size: 1rem;
  font-weight: 600;
  color: var(--ink-d-100, #0f0f17);
  list-style: none;
}
.chain-faq__q::-webkit-details-marker { display: none; }
.chain-faq__q::marker { display: none; }
.chain-faq__chevron {
  width: 16px;
  height: 16px;
  color: var(--brand-magenta, #e61673);
  transition: transform 0.3s cubic-bezier(0.16, 1, 0.3, 1);
  flex-shrink: 0;
}
.chain-faq__item[open] .chain-faq__chevron { transform: rotate(180deg); }
.chain-faq__a {
  padding: 0 1.5rem 1.25rem;
  font-size: 0.95rem;
  line-height: 1.65;
  color: var(--ink-d-65, #4a4a55);
}
.chain-faq__a strong { color: var(--ink-d-100, #0f0f17); font-weight: 600; }

/* ------------------------------------------------------------
 * §13 SÜREKLİ DEĞER + GARANTİ
 * ------------------------------------------------------------ */
.chain-value {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background: rgba(0, 0, 0, 0.015);
}
.chain-value__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(1rem, 2vw, 1.5rem);
  max-width: 1180px;
  margin: 0 auto 2.5rem;
}
@media (max-width: 900px) { .chain-value__grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .chain-value__grid { grid-template-columns: 1fr; } }
.chain-value__cell {
  padding: 1.75rem 1.5rem;
  background: #fff;
  border-radius: 16px;
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.04), inset 0 0 0 1px rgba(0, 0, 0, 0.04);
}
.chain-value__icon {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 44px; height: 44px;
  border-radius: 12px;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.10), rgba(99, 102, 241, 0.08));
  color: var(--brand-magenta-deep, #c4145f);
  margin-bottom: 1rem;
}
.chain-value__icon svg { width: 22px; height: 22px; }
.chain-value__title {
  font-family: var(--ff-display, inherit);
  font-size: 1rem;
  font-weight: 700;
  color: var(--ink-d-100, #0f0f17);
  margin: 0 0 0.375rem;
}
.chain-value__desc {
  font-size: 0.875rem;
  line-height: 1.55;
  color: var(--ink-d-65, #4a4a55);
  margin: 0;
}
.chain-guarantee {
  display: flex;
  align-items: center;
  gap: 1rem;
  max-width: 780px;
  margin: 0 auto;
  padding: 1.25rem 1.5rem;
  background: linear-gradient(135deg, rgba(230, 22, 115, 0.05), rgba(99, 102, 241, 0.04));
  border-left: 3px solid var(--brand-magenta, #e61673);
  border-radius: 14px;
}
.chain-guarantee__icon {
  flex-shrink: 0;
  width: 40px; height: 40px;
  border-radius: 50%;
  background: #fff;
  color: var(--brand-magenta, #e61673);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  box-shadow: 0 4px 12px rgba(230, 22, 115, 0.15);
}
.chain-guarantee__icon svg { width: 22px; height: 22px; }
.chain-guarantee__text {
  margin: 0;
  font-size: 0.925rem;
  line-height: 1.5;
  color: var(--ink-d-85, #1f1f2a);
  font-weight: 500;
}

/* ------------------------------------------------------------
 * §14 LEAD CAPTURE
 * ------------------------------------------------------------ */
.chain-lead {
  padding: clamp(4rem, 8vw, 6rem) 0 clamp(5rem, 10vw, 7rem);
  background: linear-gradient(180deg, rgba(0, 0, 0, 0.015) 0%, #fff 100%);
}
.chain-lead__card {
  max-width: 820px;
  margin: 0 auto;
  padding: clamp(2rem, 4vw, 3rem) clamp(1.5rem, 3vw, 2.5rem);
  background: linear-gradient(135deg, #fff 0%, #faf8fd 100%);
  border-radius: 24px;
  box-shadow: 0 24px 60px rgba(230, 22, 115, 0.1), inset 0 0 0 1px rgba(230, 22, 115, 0.15);
  text-align: center;
}
.chain-lead__eyebrow {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--brand-magenta-deep, #c4145f);
  margin-bottom: 0.75rem;
}
.chain-lead__title {
  font-family: var(--ff-display, inherit);
  font-size: clamp(1.5rem, 3vw, 2.25rem);
  font-weight: 700;
  letter-spacing: -0.02em;
  color: var(--ink-d-100, #0f0f17);
  margin: 0 0 1rem;
}
.chain-lead__sub {
  font-size: 1rem;
  line-height: 1.65;
  color: var(--ink-d-65, #4a4a55);
  margin: 0 0 2rem;
}
.chain-lead__ctas {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
  justify-content: center;
}
.chain-lead__cta {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 14px 26px;
  border-radius: 999px;
  font-family: var(--ff-display, inherit);
  font-size: 0.95rem;
  font-weight: 600;
  letter-spacing: -0.005em;
  text-decoration: none;
  transition: transform 0.3s cubic-bezier(0.16, 1, 0.3, 1), box-shadow 0.3s ease;
}
.chain-lead__cta svg { width: 18px; height: 18px; flex-shrink: 0; }
.chain-lead__cta--wa {
  background: linear-gradient(135deg, #25d366 0%, #128c7e 100%);
  color: #fff;
  box-shadow: 0 10px 24px rgba(37, 211, 102, 0.28);
}
.chain-lead__cta--wa:hover {
  transform: translateY(-2px);
  box-shadow: 0 16px 32px rgba(37, 211, 102, 0.4);
}
.chain-lead__cta--form {
  background: #fff;
  color: var(--ink-d-90, #0f0f17);
  border: 1px solid rgba(0, 0, 0, 0.1);
}
.chain-lead__cta--form:hover {
  transform: translateY(-2px);
  border-color: var(--brand-magenta, #e61673);
  color: var(--brand-magenta-deep, #c4145f);
}

/* ------------------------------------------------------------
 * REVEAL — IntersectionObserver'a bağlı
 * ------------------------------------------------------------ */
.chain-empathy .reveal,
.chain-pillars .reveal,
.chain-order .reveal,
.chain-how .reveal,
.chain-roles .reveal,
.chain-dash .reveal,
.chain-caps .reveal,
.chain-infra .reveal,
.chain-brand .reveal,
.chain-refs .reveal,
.chain-faq .reveal,
.chain-value .reveal,
.chain-lead .reveal {
  opacity: 1;
  transform: none;
  transition: opacity 0.6s cubic-bezier(0.16, 1, 0.3, 1),
              transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);
}